In supermarkets, organic fruits and vegetables are usually packed in environmentally unfriendly plastic foil to distinguish them from the non-organic alternative. This is important for supermarkets because they want to ensure that there is no misunderstanding at the checkout counter as to whether someone is buying an organic or non-organic product.
Through Natural Branding we are addressing this issue and offering a sustainable solution.
What happens, is that a high definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable leaving a permanent mark. As this mark is clearly visible it is no longer necessary to pack the products in harmful plastic foil.
Natural Branding is a contact-free method that has been approved by EU Organic certifier SKAL. The method is completely safe and no additional substances are used. Furthermore, the method is so superficial that it has no effect on taste, quality or shelf life. The energy needed for a marking is less than 1% of the energy needed for a sticker.
Through Natural Branding Eosta is saving tons of plastic. Just for one product line for one customer, we are saving over 750,000 packaging units which is enough foil to go around the world twice! Similarly, measured in CO2, it is equivalent to an average car driving 1.3 times around the world.
Food for Life works with caterers to put good food on the menu in all the places where people live out their daily lives. The programme engages communities to get people of all ages cooking and growing food again and out onto local farms so they have a positive connection with real food. It works with nurseries, schools, universities, workplaces, hospitals, care homes and visitor attractions. It works in the high street, with local authorities, National Health Service Trusts and with entire cities.
The Food for Life approach works at a population level with settings and communities, taking a whole system approach to make it easy, normal and enjoyable to eat well. This includes work care settings, hospitals and in the community to tackle malnutrition and loneliness among older people through good food provision and creating opportunities for communal dining.
The Food for Life Schools programme is the flagship programme, widely commissioned by public health teams and taken up by schools across England. Over 1,100 School Awards have been achieved and over 5,000 schools have enrolled in our national network. Pupils in Food for Life schools are cooking, growing, and visiting farms to learn about where food comes from.
Independent evaluation of the Food for Life Schools programme has shown that pupils in Food for Life schools were twice as likely to eat five or more portions of fruit and vegetables per day than those in comparison schools. Food for Life Catering Mark Gold menus have up to 47% lower climate impact than standard school menus. Investment in Food for Life menus brings a Social Return in Investment of £3 for every £1 spent, mostly in the form of opportunities for local food businesses.
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