Leading by example

WHAT:

The global food market is anonymous, which leads to ruthless exploitation of the planet and the people that live on it. Food production has hidden costs such as plastic waste, water pollution, degraded soils, climate change, social disruption and conflict. We need to reconnect the grower with the consumer, show the impacts on people and planet, reveal the True Costs of Food. That is what the Nature & More transparency system does.

WHERE:

The Netherlands

WHO & HOW:

Eosta (Europe’s leading specialist in organic fruits and vegetables, based in the Netherlands) developed the Nature & More system as an innovative approach to connect consumers with (organic) growers, their personal stories and sustainability efforts.

Products that are part of the Nature & More Trace & Tell System bear a three-digit code which, when entered on the Nature & More website, provides detailed information on the operations and efforts of the farmer, including photos and video.

Through our integrated sustainability model, the Sustainability Flower, we show the impact of the production in 6 categories: Climate, Water, Soil, Biodiversity, Health and Social Coherence. In many cases, we also calculated the value of these impacts in terms of money, so-called True Cost Accounting. In this way we allow consumers to compare the impacts of organic food with non-organic food and make responsible choices.

The result is clear: organic is not too expensive, but conventional is too cheap!

MORE INFO
Nature & More